10x thinking actually involves “zero to one” thinking. If we can go from zero self-driving cars to one self-driving car then we are making significant progress… Claire Hughes Johnson VP Google X, Self-Driving Cars
This statement from Mrs. Johnson at last week’s Google #Atmosphere14 online conference really stuck with me. She described how her team was given a challenge of seeing one self-driving car perform 100,000 autonomous miles around the California area. Once the proof of concept is demonstrated, they can being to work on the problem of scale.
As a change-agent, I’m always thinking about different 10x ideas and how to do things differently. However, Mrs. Johnson offers a helpful reminder that breaking down a big problem into how you go from zero to one is really instructive.
What big idea you have needs to move from zero to one this week?
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