Gratitude

“We believe unexpressed or poorly communicated gratitude is the number one reason for low missionary support.” Never do fundraising again

This statement made me do a double take at my Kindle. Is it true? The author wasn’t using data to support their opinion, but it sure was provocative.

Is my attitude that we deserve charitable giving because we do great work?
Or
Is my attitude to personally thank each and every donor that gives so generously to support what I get to be a part of?

Each dollar I spend each day is a gift. Sometimes I lose sight of that.

As I grow in leadership, I hope that I’ll be able to set the bar high in the area of gratitude, especially in fundraising. The money, the authors of the comment above suggest, will continue to follow.