I just finished writing a major proposal on how the organization I work for ought to think about approaching evaluating our effectiveness in light of some major goals we set.

Ironically, three posts came out in my blogroll today that deeply resonated with me and related to this topic. They are all worthy of a read.

Reward Value, Not Face Time (Schwartz)

If you define clear deliverables, and give people full responsibility for achieving them, my experience is they’ll over deliver far more often than they fall short.

Never Fall in Love with the Medium (Brogan)

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

The map has been replaced by the compass (Godin)

It doesn’t pay to memorize the route, because it’s going to change soon.


  • If the results an organization wants are not very clear, it’s really hard to empower the tribe.
  • A tool must never become sacred. The message and content that a tool delivers is what must be canonized and ultimately assessed for impact.
  • Teach a man how to fish and you’ll feed him for a lifetime. Make principles applied, the focus in training.

Thoughts? Disagreements?


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