Friction

How many clicks does it take a donor to give your cause money?

How easy can your volunteers invite a friend to participate in your cause?

How many approvals are required to get staff their money for expense reports?

How many hoops do you have to jump through to send a communication to your tribe?

How many steps removed from the leader is your tribe if they wanted to connect?

How much do I have to zoom to see your site on my phone?

There is likely more friction than necessary in your cause. Smells like opportunity.

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