Take note of Compassion on Twitter

If you’re a non-profit operational leader, keep your eye on Compassion.  Especially watch how they use their @compassion Twitter feed.

In my opinion, they provide a textbook example of how to use social media to mobilize to their cause.

  • They are casting a global vision
  • They are sharing stories
  • They are resourcing volunteers
  • They are raising money
  • They are using SMS
  • They are using Facebook
  • They are having a conversation

… They are using social media to accelerate their mission of eliminating child poverty.  Take note.

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