If you’re a non-profit operational leader, keep your eye on Compassion. Especially watch how they use their @compassion Twitter feed.
In my opinion, they provide a textbook example of how to use social media to mobilize to their cause.
- They are casting a global vision
- They are sharing stories
- They are resourcing volunteers
- They are raising money
- They are using SMS
- They are using Facebook
- They are having a conversation
… They are using social media to accelerate their mission of eliminating child poverty. Take note.
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