Facebook nails it with Places promo

Catching up on RSS feeds today I watched the promo for facebook places.

Independent of your take on location-sharing, you’ve got to agree, that Facebook nailed it in telling a totally non-technical story about their technology.  The short-commercial was a great way to sell technology without ever talking about technology.

Principles..

  • They talked about learning
  • They talked about connecting people with people
  • They emphasized friends
  • They showed how this integrates easily in everyday life
  • They talked about sharing experiences

Because of this Facebook captured me with the ad.  It inspired me to make sure I’m communicating this kind of message upwards to my leaders and downwards with people who benefit from the tools we build.

Thoughts?

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