Yesterday I got to hear Mitch Joel at the Art of Marketing in Toronto.
One quote he shared really impacted me.
“It’s not longer all about idly surfing and the passively reading, listening, or watching. It’s about doing, sharing, socializing, collaboration, and, most of all, creating” Eckart Walther – Yahoo!
doublederivativeca 
a similar one that i love in this same topic:
“online we don’t just see or read about your brand. we use it.” –kristina halvorson from brain traffic
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