I realized this morning that I have some assumptions about Twitter and the people that follow me.
1. I assume that my followers’ time is valuable. (I have a high value on time). Thus….
- I must make every effort to have all my tweets add value to my followers’ lives.
- I will try to make my tweets high-impact and relevant.
- I will try to limit my tweets to 4-8 per day.
- I will try to minimize trivial things like, “I’m at the airport”, “I’m at McDonalds”, “I love pasta” (Do you notice some people only tweet when they are travelling?) Showing you have a life, interests and friends is an important part of your Twitter persona, but I think I’m wasting people’s time just to tell them I’m in the boarding lounge.
- I will share only a selection of all that I’m reading, thinking about and doing.
2. I assume that my followers want to grow in influence and effectiveness. Thus…
- I try to share ideas, articles and thought provoking content.
- I try to identify and promote other influential people.
3. I assume that my followers are listening and I can learn from them. Thus…
- I can ask for their help and input.
- I should follow many of them back, because we likely have some overlapping interests.
What assumptions do you have about Twitter that shape your involvement in it?
(If you’re interested, you may follow me at @russmartin).