I enjoyed watching Tim O’Reilly’s keynote at the Web 2.0 Expo on the State of the Internet Operating System. He made a comment at 6:00-6:23 that really resonated with me.
He quoted Ray Kurzweil who said, “I became interested in long-term trends because an invention has to make sense in the world in which it is finished, not the world in which it is started.”
Tim explained, “In other words, if you invent for the world that exists now, you are behind the curve.”
A few ideas that came to mind on how I could lead my team in designing for the future.
- Buy each team member an Android-powered device and tell them to make our mission happen using these devices
- Buy each team member an iPad and have them use them for fundraising presentations.
- Ban the use of corporate email for a week and tell the team to get their regular job done.
- Create a donation system that does not accept credit card payments.
- Make sure our mission can be engaged completely through social media.
I realized that even as I brainstormed, many things (including some of the above) were actually reactions to the present.
How do you lead out in designing for the future?